Case Study: Tailoring Google Ads for a Dental Clinic Group with In-House Laboratory and Surgery

The Challenge

Our client, a group of dental clinics with two locations and their in-house dental laboratory and surgery was grappling with high costs per conversion and a lower-than-desired number of conversions from their Google Ads campaign. Their goal was to significantly reduce the cost per conversion while maximizing the number of conversions. As their dedicated digital marketing partner, Great Results Online was ready to drive this transformation.

The Approach

The team at Great Results Online adopted a comprehensive approach to tailoring the client’s Google Ads campaign. We made the campaigns more relevant to the target audiences, which helped improve their ads’ visibility and performance. We rearranged the budget to allocate more resources to areas where the returns were better. We also increased the relevance of the ads to make them more appealing and effective. This approach allowed us to continuously improve the campaign’s performance and achieve the client’s goals.

The Results


Our efforts yielded significant results over nine months. The key achievements include:

  • The cost per new client was substantially reduced by 46%, from 65 euros to an average of 47.81 euros and 35 euros at its lowest point.
  • There was A significant increase in conversions from 200 per quarter to 300.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per new client and a significant increase in the number of conversions. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.