Case Study: Enhancing Google Ads for a B2B Online Retailer in Packaging Materials

The Challenge

Our client, a B2B online retailer specializing in packaging materials, sought to optimize their Google Ads campaign. They aimed to lower the cost per conversion from 12 euros to 8 euros per sale and increase the Return on Ad Spend (ROAS) from 6 to 12. As their dedicated digital marketing partner, Great Results Online was ready to drive this transformation.

The Approach

The team at Great Results Online adopted a comprehensive approach to enhancing the client’s Google Ads campaign. We optimized their product feed for Google Shopping using Channable, which helped improve their products’ visibility and performance. We also went really granular with search ads, experimenting regularly but carefully to identify the most effective strategies.

Interestingly, this client also benefited from the COVID-19 period. Unlike their competitors, who chose to suspend their marketing efforts, our client decided to continue with their Google Ads campaign. This decision proved beneficial, allowing them to capture a larger market share during this period.

The Results

Our efforts yielded significant results over two years. The key achievements include:

  • The cost per conversion was substantially reduced by 33%, from 12 euros to around 8 euros per sale.
  • A dramatic increase in the ROAS from 6 to 12, indicating a more efficient use of their advertising budget.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a dramatic increase in ROAS. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.