Case Study: Transforming Google Ads for a National Distributor of Designer Radiators
The Challenge
Our client, a national distributor of designer radiators for the luxury home segment, was unaware of the potential impact Google Ads could have on their business. They sought to drive awareness and generate leads for local dealers and installers but lacked the necessary tracking to measure the number of leads generated for the local dealers. As their dedicated digital marketing partner, Great Results Online was ready to showcase the transformative power of a well-managed Google Ads campaign.
The Approach
The team at Great Results Online adopted a comprehensive approach to transforming the client’s Google Ads campaign. We set up the tracking in a way that allowed the distributor to show how many leads they generated for the local dealers. With everything properly set up, we focused on refining the campaigns, improving ad relevance, and reallocating the budget to areas with better returns.
The Results
Our efforts yielded significant results over six months. The key achievements include:
- The cost per conversion was substantially reduced by 75%, from 1.59 euros down to around 0.40 euros.
- A dramatic increase in the number of conversions from 0 to nearly 8k.
The Outcome
Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a dramatic increase in the number of conversions. These results met and exceeded the client’s expectations, showcasing the transformative power of a well-managed Google Ads campaign. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.