The Challenge
Our client, a Dutch car lease company with offices all over the Netherlands catering to both B2C and B2B markets, was grappling with high costs per conversion and a lower-than-desired number of conversions from their Google Ads campaign. The challenge was further compounded by changes in management, which left the company without a Chief Marketing Officer (CMO) for a while, making decision-making difficult. Their goal was to significantly reduce the cost per conversion from a peak of 90 euros to around 60 euros and double the conversions from a little over 250 per quarter to 500 per quarter. As their dedicated digital marketing partner, Great Results Online was ready to drive this transformation.
The Approach
The team at Great Results Online adopted a comprehensive approach to managing the client’s Google Ads campaign. Despite the initial challenges due to the absence of a CMO, we continued to work on optimizing the campaign. Once the new CMO was hired, we made significant progress. We focused on reducing the cost per conversion and increasing the number of conversions by refining the campaigns, improving ad relevance, and reallocating the budget to areas with better returns.
The Results
Our efforts yielded significant results. The key achievements include:
- A substantial reduction in the cost per conversion by 33%, from a peak of 90 euros down to around 60 euros.
- A significant increase in the number of conversions from a little over 250 per quarter to 500 per quarter.
The Outcome
Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a significant increase in the number of conversions. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.