Case Study: Optimizing Google Ads for a Car Rental Company

The Challenge

Our client, a well-established car rental company, struggled with their Google Ads campaign. The cost per conversion peaked at 32 euros, and the number of conversions was not meeting their expectations. They needed a strategy that would reduce the cost per conversion and significantly increase the number of conversions. Great Results Online was ready to take on this challenge as their dedicated digital marketing partner.

The Approach

The team at Great Results Online adopted a comprehensive approach to optimizing the client’s Google Ads campaign. We initiated the process with an in-depth analysis to understand the campaign’s performance and identify improvement areas. We set up proper conversion tracking to accurately measure the campaign’s success. Additionally, we crafted a custom-made strategy to meet the client’s unique needs and objectives. Regularly managing the Google Ads campaign was a crucial part of our approach, enabling us to monitor performance and make necessary adjustments consistently.

The Results

Our efforts remarkably bore fruit. Over one year, from July 2021 to July 2022, we drastically enhanced the client’s Google Ads campaign performance. The key achievements include:

  • A significant reduction in the cost per conversion by over 68%, from a peak of 32 euros to a mere 10 euros.
  • There was A dramatic increase in conversions to around 500 per month in July 2022.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a massive increase in the number of conversions. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.