Case Study: Optimizing Google Ads for a Regional Real Estate Rental Agency

The Challenge

Our client, a regional real estate rental agency, sought to optimize their Google Ads campaign during and after the COVID-19 pandemic. They aimed to reduce the cost per conversion and increase the number of conversions. As their dedicated digital marketing partner, Great Results Online was ready to drive this transformation.

The Approach

The team at Great Results Online adopted a comprehensive approach to optimizing the client’s Google Ads campaign. We focused on refining the campaigns, improving ad relevance, and reallocating the budget to areas with better returns. This approach allowed us to continuously improve the campaign’s performance and achieve the client’s goals.

The Results


Our efforts yielded significant results over two distinct periods.

From the 2nd quarter of 2020 until the 1st quarter of 2022:

  • We decreased the cost per conversion by 50%, from nearly 50 euros to around 25 euros.
  • The conversions slowly rose from around 50 per quarter to 1000.

From the 1st quarter of 2022 (after pandemic restrictions loosened up):

  • Cost per conversion was lowered by 48%, from 25 euros to around 13 euros.
  • The number of conversions increased from 1000 to 2000 per quarter.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a significant increase in conversions during and after the COVID-19 pandemic. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.

For more insights into how we optimize Google Ads for real estate agencies, check out our similar case study on a local real estate rental agency.