Case Study: Overhauling Google Ads for the Largest Official Audi Dealer in The Netherlands

The Challenge

Our client, the largest official Audi dealer in The Netherlands, was experiencing a stable yet unspectacular performance from their Google Ads campaign. With a cost per conversion of around 15 euros and approximately 50 conversions per month in the 3rd quarter of 2020, they sought to improve these metrics significantly. As their dedicated digital marketing partner, Great Results Online was ready to drive this transformation.

The Approach

The team at Great Results Online adopted a comprehensive approach to overhauling the client’s Google Ads campaign. After a year of stable performance, the decision was made to revamp the website. During this period, conversion tracking was not functioning properly, causing a spike in cost per conversion. We implemented proper conversion tracking once the website was launched and devised a strategy tailored to the client’s unique needs and objectives. Regularly managing the Google Ads campaign was a crucial part of our approach, enabling us to monitor performance and make necessary adjustments consistently.

The Results

Our efforts yielded significant results. After the website overhaul, we drastically enhanced the client’s Google Ads campaign performance. The key achievements include:

  • The cost per conversion was substantially reduced by 66%, from 15 euros to around 5 euros.
  • A dramatic increase in the number of leads to almost 4000 per month at the beginning of the 3rd quarter of 2022.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a dramatic increase in the number of leads. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.