Case Study: Refining Google Ads for a Major Online Reseller of Dutch Bike Accessories

The Challenge

Our client, a prominent online reseller of Dutch bike accessories like child seats, sought to optimize their Google Ads campaign. They aimed to lower the cost per conversion from its peak at 9.82 euros to its lowest point of 5.82 euros and increase the Return on Ad Spend (ROAS) from its lowest point of 7.39 to 13.57. As their dedicated digital marketing partner, Great Results Online was ready to drive this transformation.

The Approach

The team at Great Results Online adopted a comprehensive approach to refine the client’s Google Ads campaign. We performed regular optimization, shifting the budget on product and ad groups that generated the most return on ad spend. We also conducted regular small experiments to identify the most effective strategies. This approach allowed us to continuously improve the campaign’s performance and achieve the client’s goals.

The Results

Our efforts yielded significant results over two years. The key achievements include:

  • The cost per conversion was substantially reduced by 41%, from its peak at 9.82 euros to its lowest point of 5.82 euros.
  • A dramatic increase in the ROAS from its lowest point of 7.39 to 13.57, indicating a more efficient use of their advertising budget.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a dramatic increase in ROAS. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.