The Challenge
Our client, one of the largest Hyundai dealers in The Netherlands, sought to optimize their Google Ads campaign. They aimed to lower the cost per lead from about 400 euros to around 10 euros and increase the number of conversions to 2500 per quarter. As their dedicated digital marketing partner, Great Results Online was ready to drive this transformation.
The Approach
The team at Great Results Online adopted a comprehensive approach to revamp the client’s Google Ads campaign. We refined the campaigns, going more granular to target the most relevant audiences. Regular search term exclusions were performed to avoid irrelevant traffic and wasted spending. We also created and experimented with relevant audiences to identify the most effective strategies. This approach allowed us to continuously improve the campaign’s performance and achieve the client’s goals.
The Results
Our efforts yielded significant results over two years. The key achievements include:
- A substantial reduction in the cost per lead by 97.5%, from about 400 euros to around 10 euros.
- A dramatic increase in the number of conversions to 2500 per quarter.
The Outcome
Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per lead and a dramatic increase in the number of conversions. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.