Case Study: Revitalizing Google Ads for a Car Lease Company

The Challenge

Our client, a car lease company, was grappling with high costs per conversion from their Google Ads campaign. They were seeking to significantly reduce the cost per conversion and increase the number of conversions. As their dedicated digital marketing partner, Great Results Online was ready to drive this transformation.

The Approach

The team at Great Results Online adopted a comprehensive approach to revitalizing the client’s Google Ads campaign. We focused on refining the campaigns, improving ad relevance, and reallocating the budget to areas with better returns. This approach allowed us to continuously improve the campaign’s performance and achieve the client’s goals.

The Results

Our efforts yielded significant results. The key achievements include:

  • The cost per conversion was substantially reduced by 48%, from around 115 euros down to around 60 euros.
  • There was A significant increase in conversions from 120 per quarter to around 375 per quarter.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a significant increase in the number of conversions. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.