The Challenge
Our esteemed client, a top-tier Executive Education Institute with operations in Germany and The Netherlands, encountered hurdles with their Google Ads campaign in The Netherlands. The campaign yielded a scant number of leads, and the cost per lead was exorbitantly high. They were in dire need of a strategy that would not only be cost-effective but also significantly boost their lead volume. Their dedicated digital marketing partner, Great Results Online, was ready for this challenge.
The Approach
The team at Great Results Online adopted a holistic approach to overhauling the client’s Google Ads campaign. We initiated the process with an in-depth analysis to comprehend the campaign’s performance and pinpoint improvement areas. We set up proper conversion tracking to precisely measure the campaign’s success. Additionally, we crafted a custom-made strategy to meet the client’s unique needs and objectives. Regularly managing the Google Ads campaign was a crucial part of our approach, enabling us to monitor performance and make necessary adjustments consistently.
The Results
Our efforts remarkably bore fruit. For six months, from January 2022 to July 2022, we drastically enhanced the client’s Google Ads campaign performance in The Netherlands. The key achievements include:
- A dramatic increase in conversions from a mere 5 per week to a whopping 90 per week, marking an increase of 1700%.
- A significant reduction in the cost per lead by 87.5%, from 40 euros to a mere 5 euros.
The Outcome
Our strategic approach to managing the client’s Google Ads campaign resulted in a massive lead increase and substantially decreased cost per lead. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.