Case Study: Streamlining Google Ads for a Dutch Architectural Firm

The Challenge

Our client, a distinguished architectural firm in The Netherlands specializing in iconic Dutch country house and farmhouse architecture, faced hurdles with their Google Ads campaign. The cost per conversion, including downloads of presentations, incoming phone calls through call tracking, and incoming contact forms, peaked at 140 euros. Additionally, the number of leads was at a low point of just 1 per week. They needed a strategy that would significantly reduce the cost per conversion and substantially increase the number of leads. As their dedicated digital marketing partner, Great Results Online was ready to tackle this challenge.

The Approach

The team at Great Results Online adopted a comprehensive approach to streamlining the client’s Google Ads campaign. We started the process with a thorough analysis to comprehend the campaign’s performance and pinpoint improvement areas. We implemented proper conversion tracking to measure the campaign’s success precisely. Additionally, we devised a tailor-made strategy to meet the client’s unique needs and objectives. Regularly managing the Google Ads campaign was a crucial part of our approach, enabling us to monitor performance and make necessary adjustments consistently.

The Results

Our efforts yielded significant results. For six months, from January 2022 to July 2022, we drastically enhanced the performance of the client’s Google Ads campaign. The key achievements include:

  • A substantial reduction in the cost per conversion by over 92%, from a peak of 140 euros to around 10 euros.
  • A significant increase in the number of leads from its lowest point of 1 per week to weeks where we had 9 leads coming in.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a significant increase in the number of leads. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.