Get Great Results 
- July 17, 2024
Finding relevant, reliable, and up-to-date statistics on Google Shopping can be challenging. To save you time, we’ve sifted through numerous statistics available online, selecting those that are trustworthy. Below are 7 statistics that we are confident in, either due to their reputable sources or our own extensive experience managing various accounts.
1. “85.3% of all paid clicks on Google Search are on Google Shopping ads.”
source: Smart Insights
2. “Overall, the average CPC in Google Ads across industries is $2.69 for Search
Whereas this is $0.66 for Google Shopping, in other words a difference of -75%”
Source: WordStream
3. “80% of retailers prioritize Google Shopping in their digital marketing strategy.”
Source: SpiceWorks
4. “Google Shopping ads have a 30% higher conversion rate compared to text ads.”
Source: Hubspot
5. “62% of consumers who use the Google Search shopping tab use it to compare similar products from different retailers”
Source: Think With Google
6 “People who see both text ads and PLAs are 83% more likely to make a purchase than those who only saw text ads”
Source: AdWords Blog
7. “People who see both text ads and PLAs are 83% more likely to make a purchase than those who only saw text ads”
Source: WordStream