Do you need help measuring your marketing campaign’s success due to the user journey’s complexity? With numerous touchpoints along the way, it can be challenging to determine which aspects of your campaigns are driving results. Fortunately, conversion attribution can help. By assigning credit to each touchpoint, you can gain valuable insights into what’s working and … Read more
While doing the analysis of your visual campaigns like Google Display (remarketing), Youtube, or even Performance Max, you may find out that you are wasting adspend. If you already know this is happening, just skip right to the solution. If you are not yet sure about this, read on to learn how you find any … Read more
This article evaluates the use of Cloudflare’s Zaraz and compares it to a clientside implementation of Google Analytics through Google Tag Manager. From a market research perspective, I will specifically look at a webpage’s loading times and the (location) accuracy within google analytics. I am in the process of revamping my marketing consulting business, and … Read more
In today’s fast-paced and highly competitive business world, developing a successful marketing strategy is essential for any company looking to thrive and succeed. A well-crafted marketing strategy can help businesses reach their target audience, build brand awareness, increase sales, and drive growth. However, developing a winning marketing strategy can take time and effort with many … Read more
Imagine going all-in with your time and hard-earned marketing budget on a product or service you fully believe is wanted and needed, only to find out nobody buys from you. I have seen it with my own eyes – businesses that spent a year’s revenue on a marketing agency that delivered them near to nothing. … Read more
Introduction: The Role of Responsive Landing Pages in CRO Projects In Conversion Rate Optimization (CRO) projects, the responsiveness of landing pages is critical. With various devices at users’ disposal, ensuring landing pages perform optimally across all platforms is vital. This is where Blisk, a revolutionary tool, comes into play. At Great Results Online, we utilize … Read more
Great Results Online’s Recognition on WPML Showcase Great Results Online, a leading digital marketing agency, has recently been showcased on WPML, the go-to platform for creating multilingual WordPress websites. This recognition is a testament to our commitment to delivering top-tier, innovative solutions for our clients. The Nazelie Case: A Multilingual Success Story The case that … Read more
Introduction: Challenging the Status Quo at Great Results Online At Great Results Online, we’re about maintaining the status quo and challenging it. We did that when we collaborated with our client, Obelisk Books, to improve their business metrics, including time spent on the website, bounce rates, average spend per order, and, most importantly, conversion rates. … Read more
The Facebook Business Manager is a blessing for advertisers and agencies. This makes it easy to share, there is no transfer of ownership and it is easy to work with multiple accounts. Moreover, employees with the correct rights can easily access them. Linking accounts can sometimes be a challenge, especially for someone who is not … Read more
The Challenge: Poor Product Page Design and Complex Checkout Process Are you experiencing a high bounce rate due to poor product page design or a complex checkout process? In the current digital age, online shopping has become the norm. With numerous webshops offering similar products, the price often becomes a deciding factor for customers. However, … Read more
