The Challenge Our client, a leading mortgage broker in Singapore, sought to optimize their Google Ads campaign to drive more conversions and improve their conversion rate. They also wanted to lower their cost per conversion. Great Results Online was tasked with this mission as their trusted digital marketing partner. The Approach Our team at Great … Read more
Introduction Pipedrive is a highly regarded CRM platform that offers various features to optimize business sales processes. One of its most prized assets is Pipedrive LeadBooster Chat, a chatbot that facilitates website lead generation. The bot is fully automated, making it a valuable tool for businesses seeking to enhance their lead-generation efforts. However, despite its … Read more
Do you need help measuring your marketing campaign’s success due to the user journey’s complexity? With numerous touchpoints along the way, it can be challenging to determine which aspects of your campaigns are driving results. Fortunately, conversion attribution can help. By assigning credit to each touchpoint, you can gain valuable insights into what’s working and … Read more
While doing the analysis of your visual campaigns like Google Display (remarketing), Youtube, or even Performance Max, you may find out that you are wasting adspend. If you already know this is happening, just skip right to the solution. If you are not yet sure about this, read on to learn how you find any … Read more
This article evaluates the use of Cloudflare’s Zaraz and compares it to a clientside implementation of Google Analytics through Google Tag Manager. From a market research perspective, I will specifically look at a webpage’s loading times and the (location) accuracy within google analytics. I am in the process of revamping my marketing consulting business, and … Read more
In today’s fast-paced and highly competitive business world, developing a successful marketing strategy is essential for any company looking to thrive and succeed. A well-crafted marketing strategy can help businesses reach their target audience, build brand awareness, increase sales, and drive growth. However, developing a winning marketing strategy can take time and effort with many … Read more
Imagine going all-in with your time and hard-earned marketing budget on a product or service you fully believe is wanted and needed, only to find out nobody buys from you. I have seen it with my own eyes – businesses that spent a year’s revenue on a marketing agency that delivered them near to nothing. … Read more
The Challenge Our client, a regional real estate rental agency, sought to optimize their Google Ads campaign during and after the COVID-19 pandemic. They aimed to reduce the cost per conversion and increase the number of conversions. As their dedicated digital marketing partner, Great Results Online was ready to drive this transformation. The Approach The … Read more
The Challenge Our client, a car lease company, was grappling with high costs per conversion from their Google Ads campaign. They were seeking to significantly reduce the cost per conversion and increase the number of conversions. As their dedicated digital marketing partner, Great Results Online was ready to drive this transformation. The Approach The team … Read more
Case Study: Transforming Google Ads for a National Distributor of Designer Radiators The Challenge Our client, a national distributor of designer radiators for the luxury home segment, was unaware of the potential impact Google Ads could have on their business. They sought to drive awareness and generate leads for local dealers and installers but lacked … Read more
