Management & Execution

Case Study: Revamping Google Ads Campaign for a Leading Mortgage Broker in Singapore

The Challenge Our client, a leading mortgage broker in Singapore, sought to optimize their Google Ads campaign to drive more conversions and improve their conversion rate. They also wanted to lower their cost per conversion. Great Results Online was tasked with this mission as their trusted digital marketing partner. The Approach Our team at Great … Read more

Cloudflare Zaraz vs. GTM clientside (Includes Test Results)

This article evaluates the use of Cloudflare’s Zaraz and compares it to a clientside implementation of Google Analytics through Google Tag Manager. From a market research perspective, I will specifically look at a webpage’s loading times and the (location) accuracy within google analytics. I am in the process of revamping my marketing consulting business, and … Read more

Transforming Online Bookstore Performance: Doubling Conversions Through User-Friendly Design Optimization

The Challenge: Poor Product Page Design and Complex Checkout Process Are you experiencing a high bounce rate due to poor product page design or a complex checkout process? In the current digital age, online shopping has become the norm. With numerous webshops offering similar products, the price often becomes a deciding factor for customers. However, … Read more