Enhancing Google Ads for a B2B Online Retailer in Packaging Materials

Our client, a B2B online retailer specializing in packaging materials, sought to optimize their Google Ads campaign. They aimed to lower the cost per conversion from 12 euros to 8 euros per sale and increase the Return on Ad Spend (ROAS) from 6 to 12. As their dedicated digital marketing partner, Great Results Online was ready to drive this transformation.

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The Results



More Revenue



Higher Conversion Rate



Cost per conversion

B2B Packaging Materials

The Approach

The team at Great Results Online adopted a comprehensive approach to enhancing the client’s Google Ads campaign. We optimized their product feed for Google Shopping using Channable, which helped improve their products’ visibility and performance. We also went really granular with search ads, experimenting regularly but carefully to identify the most effective strategies.

Interestingly, this client also benefited from the COVID-19 period. Unlike their competitors, who chose to suspend their marketing efforts, our client decided to continue with their Google Ads campaign. This decision proved beneficial, allowing them to capture a larger market share during this period.

The Results

Our efforts yielded significant results over two years. The key achievements include:

  • The cost per conversion was substantially reduced by 33%, from 12 euros to around 8 euros per sale.
  • A dramatic increase in the ROAS from 6 to 12, indicating a more efficient use of their advertising budget.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a dramatic increase in ROAS. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.


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We help to achieve goals

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"Was able to work with Feisal for several years in the automotive industry. The goal of our cooperation was to generate as much revenue as possible with online activities for customers in this branch. Feisel has a good outlook and pragmatic approach. He has a good commercial background himself, which makes him a good discussion partner for his customers. In addition, he has a good personality and is always up for a joke."

Shercinio Ware

Productmanager @ LeasingMarkt
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"We hired Feisal for almost two years to manage Google Ads campaigns for our customers. Feisal is a creative mind with lots of ideas."

Wilbert Philippo

Founder Leasevergelijker.nl
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"Strongly Recommend Feisal Hensbergen for his Google Adwords and performance marketing skills. I have had the pleasure of working closely with Feisal Hensbergen over the past 2 years, and I am confident in recommending him as an exceptional professional in the field of Performance Marketing. Feisal's dedication, expertise, and unwavering commitment to excellence make him a standout colleague. Feisal possesses an impressive skill set that extends far beyond the scope of his job description. His ability to project management, problem-solve andtechnical proficiency is truly commendable. I have witnessed firsthand his talent for managing my google adwrods account, where his strategic thinking and attention to detail played a pivotal role in the success of our team."

Wayne Quek

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"I remember the first day Feisal met me in our offices. I was in need of help with Google Ads since we were overpaying and losing money on every click. He fixed my campaign on the spot, so I hired him on the spot. This was back in 2013 and we are still with him now. I recommend Feisal's services warmly"

Asim Mahmood