Optimizing Google Ads for a Car Rental Company

Our client, a well-established car rental company, struggled with their Google Ads campaign. The cost per conversion peaked at 32 euros, and the number of conversions was not meeting their expectations. They needed a strategy that would reduce the cost per conversion and significantly increase the number of conversions. Great Results Online was ready to take on this challenge as their dedicated digital marketing partner.

image image

The Results






Monthly Lead Increase



Cost per conversion

Car Rental Company

The Approach

The team at Great Results Online adopted a comprehensive approach to optimizing the client’s Google Ads campaign. We initiated the process with an in-depth analysis to understand the campaign’s performance and identify improvement areas. We set up proper conversion tracking to accurately measure the campaign’s success. Additionally, we crafted a custom-made strategy to meet the client’s unique needs and objectives. Regularly managing the Google Ads campaign was a crucial part of our approach, enabling us to monitor performance and make necessary adjustments consistently.

The Results

Our efforts remarkably bore fruit. Over one year, from July 2021 to July 2022, we drastically enhanced the client’s Google Ads campaign performance. The key achievements include:

  • A significant reduction in the cost per conversion by over 68%, from a peak of 32 euros to a mere 10 euros.
  • There was A dramatic increase in conversions to around 500 per month in July 2022.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a massive increase in the number of conversions. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.


Winning Boutique Agency

Only 15 Active Clients

Review On




We help to achieve goals

image image

"Was able to work with Feisal for several years in the automotive industry. The goal of our cooperation was to generate as much revenue as possible with online activities for customers in this branch. Feisel has a good outlook and pragmatic approach. He has a good commercial background himself, which makes him a good discussion partner for his customers. In addition, he has a good personality and is always up for a joke."

Shercinio Ware

Productmanager @ LeasingMarkt
image image

"We hired Feisal for almost two years to manage Google Ads campaigns for our customers. Feisal is a creative mind with lots of ideas."

Wilbert Philippo

Founder Leasevergelijker.nl
image image

"Strongly Recommend Feisal Hensbergen for his Google Adwords and performance marketing skills. I have had the pleasure of working closely with Feisal Hensbergen over the past 2 years, and I am confident in recommending him as an exceptional professional in the field of Performance Marketing. Feisal's dedication, expertise, and unwavering commitment to excellence make him a standout colleague. Feisal possesses an impressive skill set that extends far beyond the scope of his job description. His ability to project management, problem-solve andtechnical proficiency is truly commendable. I have witnessed firsthand his talent for managing my google adwrods account, where his strategic thinking and attention to detail played a pivotal role in the success of our team."

Wayne Quek

image image

"I remember the first day Feisal met me in our offices. I was in need of help with Google Ads since we were overpaying and losing money on every click. He fixed my campaign on the spot, so I hired him on the spot. This was back in 2013 and we are still with him now. I recommend Feisal's services warmly"

Asim Mahmood