Tailoring Google Ads for a Dental Clinic Group with In-House Laboratory and Surgery

Our client, a group of dental clinics with two locations and their in-house dental laboratory and surgery was grappling with high costs per conversion and a lower-than-desired number of conversions from their Google Ads campaign. Their goal was to significantly reduce the cost per conversion while maximizing the number of conversions. As their dedicated digital marketing partner, Great Results Online was ready to drive this transformation.

image image

The Results






Conversion Increase



Cost per conversion

Dental Clinic Group

The Approach

The team at Great Results Online adopted a comprehensive approach to tailoring the client’s Google Ads campaign. We made the campaigns more relevant to the target audiences, which helped improve their ads’ visibility and performance. We rearranged the budget to allocate more resources to areas where the returns were better. We also increased the relevance of the ads to make them more appealing and effective. This approach allowed us to continuously improve the campaign’s performance and achieve the client’s goals.

The Results

Our efforts yielded significant results over nine months. The key achievements include:

  • The cost per new client was reduced by 46%, from 65 euros to an average of 47.81 euros and 35 euros at its lowest point.
  • There was A significant increase in conversions from 200 per quarter to 300.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per new client and a significant increase in the number of conversions. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.


Winning Boutique Agency

Only 15 Active Clients

Review On




We help to achieve goals

image image

"Was able to work with Feisal for several years in the automotive industry. The goal of our cooperation was to generate as much revenue as possible with online activities for customers in this branch. Feisel has a good outlook and pragmatic approach. He has a good commercial background himself, which makes him a good discussion partner for his customers. In addition, he has a good personality and is always up for a joke."

Shercinio Ware

Productmanager @ LeasingMarkt
image image

"We hired Feisal for almost two years to manage Google Ads campaigns for our customers. Feisal is a creative mind with lots of ideas."

Wilbert Philippo

Founder Leasevergelijker.nl
image image

"Strongly Recommend Feisal Hensbergen for his Google Adwords and performance marketing skills. I have had the pleasure of working closely with Feisal Hensbergen over the past 2 years, and I am confident in recommending him as an exceptional professional in the field of Performance Marketing. Feisal's dedication, expertise, and unwavering commitment to excellence make him a standout colleague. Feisal possesses an impressive skill set that extends far beyond the scope of his job description. His ability to project management, problem-solve andtechnical proficiency is truly commendable. I have witnessed firsthand his talent for managing my google adwrods account, where his strategic thinking and attention to detail played a pivotal role in the success of our team."

Wayne Quek

image image

"I remember the first day Feisal met me in our offices. I was in need of help with Google Ads since we were overpaying and losing money on every click. He fixed my campaign on the spot, so I hired him on the spot. This was back in 2013 and we are still with him now. I recommend Feisal's services warmly"

Asim Mahmood