Streamlining Google Ads for a Dutch Architectural Firm

Our client, a distinguished architectural firm in The Netherlands specializing in iconic Dutch country house and farmhouse architecture, faced hurdles with their Google Ads campaign. The cost per conversion, including downloads of presentations, incoming phone calls through call tracking, and incoming contact forms, peaked at 140 euros. Additionally, the number of leads was at a low point of just 1 per week. They needed a strategy that would significantly reduce the cost per conversion and substantially increase the number of leads. As their dedicated digital marketing partner, Great Results Online was ready to tackle this challenge.

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The Results






Lead Increase



Cost per conversion

Dutch Architectual Firm

The Approach

The team at Great Results Online adopted a comprehensive approach to streamlining the client’s Google Ads campaign. We started the process with a thorough analysis to comprehend the campaign’s performance and pinpoint improvement areas. We implemented proper conversion tracking to measure the campaign’s success precisely. Additionally, we devised a tailor-made strategy to meet the client’s unique needs and objectives. Regularly managing the Google Ads campaign was a crucial part of our approach, enabling us to monitor performance and make necessary adjustments consistently.

The Results

Our efforts yielded significant results. For six months, from January 2022 to July 2022, we drastically enhanced the performance of the client’s Google Ads campaign. The key achievements include:

  • A substantial reduction in the cost per conversion by over 92%, from a peak of 140 euros to around 10 euros.
  • A significant increase in the number of leads from its lowest point of 1 per week to weeks where we had 9 leads coming in.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a significant increase in the number of leads. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.


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"Was able to work with Feisal for several years in the automotive industry. The goal of our cooperation was to generate as much revenue as possible with online activities for customers in this branch. Feisel has a good outlook and pragmatic approach. He has a good commercial background himself, which makes him a good discussion partner for his customers. In addition, he has a good personality and is always up for a joke."

Shercinio Ware

Productmanager @ LeasingMarkt
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"We hired Feisal for almost two years to manage Google Ads campaigns for our customers. Feisal is a creative mind with lots of ideas."

Wilbert Philippo

Founder Leasevergelijker.nl
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"Strongly Recommend Feisal Hensbergen for his Google Adwords and performance marketing skills. I have had the pleasure of working closely with Feisal Hensbergen over the past 2 years, and I am confident in recommending him as an exceptional professional in the field of Performance Marketing. Feisal's dedication, expertise, and unwavering commitment to excellence make him a standout colleague. Feisal possesses an impressive skill set that extends far beyond the scope of his job description. His ability to project management, problem-solve andtechnical proficiency is truly commendable. I have witnessed firsthand his talent for managing my google adwrods account, where his strategic thinking and attention to detail played a pivotal role in the success of our team."

Wayne Quek

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"I remember the first day Feisal met me in our offices. I was in need of help with Google Ads since we were overpaying and losing money on every click. He fixed my campaign on the spot, so I hired him on the spot. This was back in 2013 and we are still with him now. I recommend Feisal's services warmly"

Asim Mahmood