Google Ads Transformation for an Executive Education Institute in Germany

Our client, a prestigious Executive Education Institute offering programs in Germany and The Netherlands, was grappling with a high cost per lead and a low number of leads from their Google Ads campaign in Germany. Their clientele includes renowned companies like Microsoft. Despite this, they spent nearly 80 euros for each lead and generated only about 14 monthly leads. They needed a more cost-effective strategy that would increase their lead volume. As their trusted digital marketing partner, Great Results Online was up for the challenge.

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The Results






Conversion Increase



Cost per conversion

Executive Education Germany

The Approach

Our team at Great Results Online took a comprehensive approach to transform the client’s Google Ads campaign. We conducted a thorough analysis to understand the campaign’s performance and identify areas for improvement. We implemented proper conversion tracking to measure the success of the campaign accurately. We also devised a strategy tailored to the client’s needs and goals. Regular management of the Google Ads campaign was key to our approach, allowing us to monitor performance and make necessary adjustments continuously.

The Results

The results of our efforts were impressive. Over six months, we significantly improved the client’s Google Ads campaign performance in Germany. The key achievements include:

  • Reduced the cost per lead by over 60%, from nearly 80 euros to 30 euros.
  • More than doubled the number of monthly leads, increasing from about 14 to 30.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign led to a significant lead increase and a substantial decrease in cost per lead. These results demonstrate our strategies’ effectiveness and commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we look forward to further optimizing their campaigns and driving their ongoing success, including their campaigns in The Netherlands.


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We help to achieve goals

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"Was able to work with Feisal for several years in the automotive industry. The goal of our cooperation was to generate as much revenue as possible with online activities for customers in this branch. Feisel has a good outlook and pragmatic approach. He has a good commercial background himself, which makes him a good discussion partner for his customers. In addition, he has a good personality and is always up for a joke."

Shercinio Ware

Productmanager @ LeasingMarkt
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"We hired Feisal for almost two years to manage Google Ads campaigns for our customers. Feisal is a creative mind with lots of ideas."

Wilbert Philippo

Founder Leasevergelijker.nl
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"Strongly Recommend Feisal Hensbergen for his Google Adwords and performance marketing skills. I have had the pleasure of working closely with Feisal Hensbergen over the past 2 years, and I am confident in recommending him as an exceptional professional in the field of Performance Marketing. Feisal's dedication, expertise, and unwavering commitment to excellence make him a standout colleague. Feisal possesses an impressive skill set that extends far beyond the scope of his job description. His ability to project management, problem-solve andtechnical proficiency is truly commendable. I have witnessed firsthand his talent for managing my google adwrods account, where his strategic thinking and attention to detail played a pivotal role in the success of our team."

Wayne Quek

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"I remember the first day Feisal met me in our offices. I was in need of help with Google Ads since we were overpaying and losing money on every click. He fixed my campaign on the spot, so I hired him on the spot. This was back in 2013 and we are still with him now. I recommend Feisal's services warmly"

Asim Mahmood