Revolutionizing Google Ads Performance for an Executive Education Institute in The Netherlands

Our esteemed client, a top-tier Executive Education Institute with operations in Germany and The Netherlands, encountered hurdles with their Google Ads campaign in The Netherlands. The campaign yielded a scant number of leads, and the cost per lead was exorbitantly high. They were in dire need of a strategy that would not only be cost-effective but also significantly boost their lead volume. Their dedicated digital marketing partner, Great Results Online, was ready for this challenge.

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The Results






Conversion Increase



Cost per conversion

Executive Education Netherlands

The Approach

The team at Great Results Online adopted a holistic approach to overhauling the client’s Google Ads campaign. We initiated the process with an in-depth analysis to comprehend the campaign’s performance and pinpoint improvement areas. We set up proper conversion tracking to precisely measure the campaign’s success. Additionally, we crafted a custom-made strategy to meet the client’s unique needs and objectives. Regularly managing the Google Ads campaign was a crucial part of our approach, enabling us to monitor performance and make necessary adjustments consistently.

The Results

Our efforts remarkably bore fruit. For six months, from January 2022 to July 2022, we drastically enhanced the client’s Google Ads campaign performance in The Netherlands. The key achievements include:

  • A dramatic increase in conversions from a mere 5 per week to a whopping 90 per week, marking an increase of 1700%.
  • A significant reduction in the cost per lead by 87.5%, from 40 euros to a mere 5 euros.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a massive lead increase and substantially decreased cost per lead. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.


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"Was able to work with Feisal for several years in the automotive industry. The goal of our cooperation was to generate as much revenue as possible with online activities for customers in this branch. Feisel has a good outlook and pragmatic approach. He has a good commercial background himself, which makes him a good discussion partner for his customers. In addition, he has a good personality and is always up for a joke."

Shercinio Ware

Productmanager @ LeasingMarkt
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"We hired Feisal for almost two years to manage Google Ads campaigns for our customers. Feisal is a creative mind with lots of ideas."

Wilbert Philippo

Founder Leasevergelijker.nl
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"Strongly Recommend Feisal Hensbergen for his Google Adwords and performance marketing skills. I have had the pleasure of working closely with Feisal Hensbergen over the past 2 years, and I am confident in recommending him as an exceptional professional in the field of Performance Marketing. Feisal's dedication, expertise, and unwavering commitment to excellence make him a standout colleague. Feisal possesses an impressive skill set that extends far beyond the scope of his job description. His ability to project management, problem-solve andtechnical proficiency is truly commendable. I have witnessed firsthand his talent for managing my google adwrods account, where his strategic thinking and attention to detail played a pivotal role in the success of our team."

Wayne Quek

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"I remember the first day Feisal met me in our offices. I was in need of help with Google Ads since we were overpaying and losing money on every click. He fixed my campaign on the spot, so I hired him on the spot. This was back in 2013 and we are still with him now. I recommend Feisal's services warmly"

Asim Mahmood