Managing Google Ads for a Nationwide Dutch Car Lease Company

Our client, a Dutch car lease company with offices all over the Netherlands catering to both B2C and B2B markets, was grappling with high costs per conversion and a lower-than-desired number of conversions from their Google Ads campaign. The challenge was further compounded by changes in management, which left the company without a Chief Marketing Officer (CMO) for a while, making decision-making difficult. Their goal was to significantly reduce the cost per conversion from a peak of 90 euros to around 60 euros and double the conversions from a little over 250 per quarter to 500 per quarter. As their dedicated digital marketing partner, Great Results Online was ready to drive this transformation.

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The Results



More Conversions



Higher Conversion Rate



Cost per conversion

Nationwide Car Lease Company #2

The Approach

The team at Great Results Online adopted a comprehensive approach to managing the client’s Google Ads campaign. Despite the initial challenges due to the absence of a CMO, we continued to work on optimizing the campaign. Once the new CMO was hired, we made significant progress. We focused on reducing the cost per conversion and increasing the number of conversions by refining the campaigns, improving ad relevance, and reallocating the budget to areas with better returns.

The Results

Our efforts yielded significant results. The key achievements include:

  • A substantial reduction in the cost per conversion by 33%, from a peak of 90 euros down to around 60 euros.
  • A significant increase in the number of conversions from a little over 250 per quarter to 500 per quarter.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a significant increase in the number of conversions. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.


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We help to achieve goals

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"Was able to work with Feisal for several years in the automotive industry. The goal of our cooperation was to generate as much revenue as possible with online activities for customers in this branch. Feisel has a good outlook and pragmatic approach. He has a good commercial background himself, which makes him a good discussion partner for his customers. In addition, he has a good personality and is always up for a joke."

Shercinio Ware

Productmanager @ LeasingMarkt
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"We hired Feisal for almost two years to manage Google Ads campaigns for our customers. Feisal is a creative mind with lots of ideas."

Wilbert Philippo

Founder Leasevergelijker.nl
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"Strongly Recommend Feisal Hensbergen for his Google Adwords and performance marketing skills. I have had the pleasure of working closely with Feisal Hensbergen over the past 2 years, and I am confident in recommending him as an exceptional professional in the field of Performance Marketing. Feisal's dedication, expertise, and unwavering commitment to excellence make him a standout colleague. Feisal possesses an impressive skill set that extends far beyond the scope of his job description. His ability to project management, problem-solve andtechnical proficiency is truly commendable. I have witnessed firsthand his talent for managing my google adwrods account, where his strategic thinking and attention to detail played a pivotal role in the success of our team."

Wayne Quek

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"I remember the first day Feisal met me in our offices. I was in need of help with Google Ads since we were overpaying and losing money on every click. He fixed my campaign on the spot, so I hired him on the spot. This was back in 2013 and we are still with him now. I recommend Feisal's services warmly"

Asim Mahmood