For two years we managed Google Ads for this nationwide private-lease provider. Cost per conversion was high and the number of conversions had to go up. In the first quarter of the period, Q3 2020, the account got about 95 conversions at around €115 per conversion. In the last quarter, Q2 2022, it got about 255 at around €80. The best quarter came in between: Q1 2022, with around 400 conversions. The lowest cost per conversion, around €50, was in Q3 2021. Added up per year: the first year (Jul 2020 to Jun 2021) had about 660 conversions at around €83 on average, the second year (Jul 2021 to Jun 2022) about 1,285 at around €64.
What we did
We refined the campaigns, improved ad relevance and moved budget to the parts of the account that returned more. After that we kept adjusting based on what the numbers showed.
Red is conversions per quarter, yellow is cost per conversion. In the second half of 2020 conversions sit around 95 and 110 per quarter, at about €115 per conversion. During 2021 conversions climb to around 335 in Q3, and cost per conversion falls to around €50. In Q4 2021 volume drops back to about 295 and cost per conversion rises to around €65. Q1 2022 is the best quarter, with around 400 conversions. In Q2 2022 conversions fall to about 255 and cost per conversion rises to around €80.
Was able to work with Feisal for several years in the automotive industry. The goal of our cooperation was to generate as much revenue as possible with online activities for customers in this branch. Feisal has a good outlook and pragmatic approach.
By the numbers
Cost per conversion, first and last quarter.
Boring, predictable, attributable. That’s what good PPC looks like.
Every engagement starts with a 30-minute audit: free, no slides, just a screen-share through your account.
Book the audit →