Cases · 2020–2025

Engagements, reconciled.

Cases live

19

Markets

NL · BE · DE · FR · SG · CH · MX · IN · US · RU

While the competition paused, we doubled down

€60K of ad-spend, €638K of revenue, two years of feed discipline

A mobile product page that doubled the visitor-to-buyer ratio

Inherited an account paying €32 per lead. Pulled it down to roughly €10.

Five and a half years of building, and the year it turned the corner

One lead a week to nine, on a budget that didn't move

When the campaign assumes €80 a lead, you only ever buy fourteen of them

Six months to rebuild a campaign that knew what it was buying

A multilingual webshop build that landed us a feature on WPML

US · RU · 2020

When a redesign breaks tracking, the account dies quietly

€400 per lead is what happens when nobody looks at the structure

A pandemic that should have killed the funnel, didn't

When the whole funnel happens at the dealer, you have to decide for yourself what to measure

Twice as many conversions per quarter, for less than half the cost-per-lead

Doubled the leads, dropped the CPL by a third, through a CMO transition

When the textbook says ”fewer steps,” and the audience says otherwise

From €50 per lead to €13, on a portfolio of branches running side by side

When the auction-floor is the constraint, raising the bid is the optimisation

When tracking captures everything, nothing stays a real lead