What does outsourcing Google Ads cost? Our prices, and what's in them.
Outsourcing Google Ads to GRO starts at €500 per month for a small, simple account, most accounts sit around €1,500 per month, plus a one-off €750 onboarding. The audit is free. The monthly fee is fixed up front and only grows when your ad budget does. You pay that budget to Google yourself, it never shows up on our invoice.
That’s the answer. The rest is explanation.
What does outsourcing Google Ads cost at GRO?
The small account: one country, one language, a handful of campaigns, tracking that mostly holds up. That starts at €500 per month. Same way of working, just less to clean up and less to go through each week.
The typical account: several campaigns, sometimes several markets or languages, a list of conversion actions nobody can explain half of anymore, and a structure that needs rebuilding. That sits around €1,500 per month. The work is bigger, so the fee is too.
In both cases you pay €750 onboarding once. The first weeks are the busiest: tracking audit, conversion-action clean-up, rebuilding structure where needed. What we find there every time has its own note.
What decides where you land in that band: how many campaigns, markets and languages are running, how broken the tracking is when we start, and how much structure has to be rebuilt. A bigger ad budget usually means more campaigns and more work, so the fee grows with it, and we agree on that up front.
Why do agency prices differ so much?
Search for “outsource Google Ads” in Dutch and you mostly get cost articles by agencies. What agencies quote online runs from a few hundred to fifteen hundred euros per month. The same word “management” just covers quite different things.
Part of that gap is the account itself: one campaign in one country is less work than five markets with broken tracking. The rest is who does the work. An agency solves capacity with juniors, with an account manager in between. That can be fine if your account is small and already correct. Only, most accounts we open count conversions that aren’t leads, and then your CPL lies without anyone noticing.
We solve capacity differently. The routine work that goes to juniors elsewhere, we do with AI, so one senior keeps running the account himself and sees when the dashboard is lying. How that works and where the limit sits we wrote up separately.
So ask the same thing of every price: who will actually be in my account, and how often?
What’s in the monthly fee?
Measurement first. We go through every conversion action and keep only what is a real lead or sale, the rest we set to secondary. Boring work, and exactly the step a quick takeover skips.
Then the structure: campaigns split by buying intent, so someone searching “buy” gets a different bid and a different page than someone still browsing. Google and Microsoft Ads are both part of the base.
And then the rhythm. Search terms every week, a monthly report with one fixed definition of cost per lead, and adjusting for the season. No account manager between you and the person doing the work, because that’s the same person.
What’s not in it: the media budget. You pay that straight to Google, so you always see exactly what goes to ads and what goes to us.
When does a fixed fee above your media budget still make sense?
On a small account you sometimes pay us more than you pay Google. That feels lopsided, and sometimes it is. But the work where it usually goes wrong, the measurement, doesn’t scale with the budget. A conversion action that measures the wrong thing takes as long to find on a small budget as on a large one, and steers the algorithm just as hard in the wrong direction. That’s why the fee is fixed per month, and we only look at it again when your budget grows.
When should you not outsource Google Ads?
If you run one simple campaign, the tracking holds up and you have the time to look at it yourself every week, we’re too expensive for you. We’d rather say that now than after the first invoice. The same goes if you spend a few hundred euros a month at Google and that’s not changing soon, then most of your money sits in management, and that works for nobody. And if what you mostly want is a familiar logo and a team, there are agencies that do that better than we do.
Whether your account is small and simple, or needs more work than it looks, you’ll see within half an hour, usually in the tracking alone. That half hour is free.