GRO
Free 30-min audit

A 30-min screen-share through your Google Ads account, no slides.

We pull up your account, share screen, and walk through what’s working and what’s leaking spend. You get a clear read in 30 minutes. Whether we work together after is a separate conversation.

  • Real conversation, not a sales call
  • Senior operator (not an AE), 21 years in search marketing
  • We tell you to stay put if we can’t beat your current set-up
  • You keep the notes either way
Operating today
21 yrs
in search marketing — not an account-management layer
8–10
active client accounts at any time — capped on purpose
SGD 67K
spend managed for a single retainer over 32 months at SGD 42 CPA
19
documented cases with reconciled before/after data
What the audit covers

Three honest reads in 30 minutes.

01 · Are the conversions real?

Conversion taxonomy & attribution honesty.

We look at every conversion action in the account: what’s firing, what’s set to count as primary, and whether what Google calls a “lead” is actually a lead. Form-opens, scroll-events, and 5-page-session ‘Smart Goals’ get flagged. The CPL number on your dashboard is only as honest as the events that feed it.

In 8 out of 10 audits, demoting inflated conversion events changes the visible CPA by more than 30% — before any campaign change.

02 · Where is the spend leaking?

Wasted spend & structural fixes.

Search terms eating budget without converting, location-targeting including the wrong markets, network-settings letting Display creep in unannounced, ad-extensions missing, asset-coverage thin. The structural stuff that doesn’t take strategy to fix — just attention.

03 · Are we the right fit?

The honest “stay put” conversation.

If your current setup is good and the gaps are small, we’ll tell you. If your account is too small to justify our pricing (under €15K/month spend), we’ll tell you that too. We’d rather lose a fit-mismatch fast than retain a frustrated client for six months.

Common questions

What people ask before booking.

Is this really free? What’s the catch?
No catch. The audit takes us about an hour total (30 min with you, plus a short prep pass on your account beforehand). If you’re a fit, we get a possible engagement. If not, we get goodwill and the occasional referral. The math works.
How much do you cost if we do work together?
Retainers start at €1,500/month. We don’t take accounts under roughly €15K/month in ad spend — the management fee doesn’t pencil out below that, and we’ll tell you to stay put or find someone smaller-scale instead.
Will I be talking to a salesperson?
No. The call is with the operator who would actually run your account — there’s no AE layer or account-manager handoff. The first call is the last new face you meet.
What access do you need before the call?
Read-only access to your Google Ads account is enough for the audit itself. We’ll send a request after you book a slot; it takes about 90 seconds to approve from your end.

Boring, predictable, attributable. That’s what good PPC looks like.

Book the 30-minute audit. We’ll come back within one business day with two or three time-slot options.

Book the audit →