Boosting eCommerce Conversion Ratio by Almost 50%

We recently had the opportunity to assist an online bookstore in doubling its performance. We successfully enhanced the visitor-to-buyer ratio on their mobile product pages, nearly doubling it.

image image

The Results



More Revenue



Higher Conversion Rate



Higher AOV

Book Publisher

The Challenge: Poor Product Page Design and Complex Checkout Process

With numerous webshops offering similar products, the price often becomes a deciding factor for customers. However, when the price difference is negligible, the webshop with the most user-friendly interface wins the customer.

Our Solution: Enhancing Visitor-to-Buyer Ratio

We recently had the opportunity to assist an online bookstore in doubling its performance. We successfully enhanced the visitor-to-buyer ratio on their mobile product pages, nearly doubling it.

Common pitfalls in product page design include:

  • Neglecting mobile-first design
  • Inefficient use of space
  • Crucial buying information not visible above the fold (even on mobile)
  • Hidden buy button
  • Other buttons, like a wishlist button, are more prominent than the buy button
  • Disorganized presentation of information
  • The buy button is positioned too far on the left-hand side, despite most users being right-handed.
  • Difficult navigation to the next step in the checkout process after pressing the add-to-cart button

Our Approach: Research and Benchmarking

Our approach involved extensive research on successful online booksellers, large eTailers, and niche bookstores. We observed common traits among the larger eTailers and incorporated these principles while maintaining our client’s unique identities. We also learned from the niche bookstores about maintaining online identity, albeit without compromising user experience.We created a benchmark for the ideal product page in this context based on our findings. Our designer then crafted the first design, which our front-end developer transformed into a new, functional product page with an enhanced checkout process.

The Results: Doubling Conversions and Increasing Additions to Shopping Cart

The results were astounding. A comparison of Google Analytics data showed an 84.57% increase in conversions, doubling our client’s business. Additionally, we saw a nearly 47% increase in additions to the shopping cart.

Conclusion: Delivering Exceptional Results

Our client was delighted with the results. By optimizing their design, we significantly increased their conversion ratio, leading to a substantial boost in their business.At Great Results Online, we strive to deliver exceptional results. Whether it’s design optimization, conversion ratio improvement, or overall performance enhancement, we’re committed to helping businesses reach their full potential.

Winning Boutique Agency

Only 15 Active Clients

Review On




We help to achieve goals

image image

"Was able to work with Feisal for several years in the automotive industry. The goal of our cooperation was to generate as much revenue as possible with online activities for customers in this branch. Feisel has a good outlook and pragmatic approach. He has a good commercial background himself, which makes him a good discussion partner for his customers. In addition, he has a good personality and is always up for a joke."

Shercinio Ware

Productmanager @ LeasingMarkt
image image

"We hired Feisal for almost two years to manage Google Ads campaigns for our customers. Feisal is a creative mind with lots of ideas."

Wilbert Philippo

Founder Leasevergelijker.nl
image image

"Strongly Recommend Feisal Hensbergen for his Google Adwords and performance marketing skills. I have had the pleasure of working closely with Feisal Hensbergen over the past 2 years, and I am confident in recommending him as an exceptional professional in the field of Performance Marketing. Feisal's dedication, expertise, and unwavering commitment to excellence make him a standout colleague. Feisal possesses an impressive skill set that extends far beyond the scope of his job description. His ability to project management, problem-solve andtechnical proficiency is truly commendable. I have witnessed firsthand his talent for managing my google adwrods account, where his strategic thinking and attention to detail played a pivotal role in the success of our team."

Wayne Quek

image image

"I remember the first day Feisal met me in our offices. I was in need of help with Google Ads since we were overpaying and losing money on every click. He fixed my campaign on the spot, so I hired him on the spot. This was back in 2013 and we are still with him now. I recommend Feisal's services warmly"

Asim Mahmood