GRO
Free audit · 30 minutes

Are your ‘conversions’ actually leads?

We pull up your account, share screen, and walk through what works and where budget leaks. You get a clear picture in 30 minutes. No slides, no junior, no obligation — whether we work together after is a separate conversation.

  • A senior with 21 years in search marketing reviews it personally
  • We start with your tracking — that’s usually where the leak is
  • You get specific takeaways, even if you do nothing with us
What 21 years of running accounts produces
32 mo
a CPA held inside one band, without a break
−72%
blended CPL on a 6-month rebuild (exec-ed NL)
10.71×
blended ROAS over 24 months (e-commerce)
21 years
in search marketing, 13 of them solo
What happens

Half an hour, and you know where you stand.

01 · We share screen

Live through your account, together.

No questionnaire up front, no automated report. We open your Google Ads account and walk through it together — campaigns, structure, budget, and above all: what’s running under the hood on tracking.

02 · We check your tracking

Do your conversions count real intent, or noise?

This is where most accounts break. Form-opens counted as conversions, duplicate form handlers, ‘Smart Goals’ that count every session. We show which of your conversions are really leads — and which are quietly poisoning your bid decisions.

This is often the moment a ‘well-performing’ account suddenly looks very different.

03 · You get a clear picture

What works, what leaks, and what we’d do.

By the end you know exactly where you stand: what runs well, where budget leaks, and the first few things we’d change. Concrete points you can act on yourself too. Whether we work together after that is a separate conversation — this one is yours either way.

Common questions

Short and honest.

What does it cost?
Nothing. The audit is free, with no obligation. We do it because it’s the most honest way to show what we see — and because it makes clear to both of us, right away, whether working together makes sense.
Do I get a sales pitch?
No. You get an honest picture of your account. Whether we work together after that is a separate conversation we only have if it makes sense for you.
How long does it take and what do I need?
30 minutes over a screen-share. Easiest is read access to your Google Ads account, or we look live while you share. Nothing else to prepare.
Who is this for?
Companies putting serious budget into Google Ads who want to know whether that budget is honestly accounted for. It works best when there’s enough volume to see patterns.

An honest picture of your account — in 30 minutes, free.

No slides, no obligation. Just a senior looking over your shoulder and telling you what he sees.

Book the audit →