We start with the truth: your tracking.
Most accounts optimise toward numbers that aren’t real leads — scroll events, form-opens, double-counted forms. As long as that holds, the algorithm makes the wrong calls and the account looks better than it is. Our approach comes down to one thing: making sure every number you steer on is real. Scale only after that.
Three phases — then the same discipline every week.
Almost every account we take over has built up dozens of conversion actions from earlier setups — Universal Analytics imports, dead landing-page goals, ‘Smart Goals’ that count every five-page session as a conversion. We go through them one by one, keep only the events that mean intent (phone clicks, completed forms, qualified chat leads), and demote the rest.
Without that clean-up an account quickly reports thousands of form-opens as ‘conversions’ — the visible CPL looks beautiful while every bid decision underneath is quietly poisoned.
Someone searching ‘lease’ sits at a different point in the funnel than someone searching ‘buy’ or ‘in installments’. We build the structure around those intent signals — separate campaigns, separate budgets, separate landing pages — so each kind of visitor gets the message and the bid that fit their stage. Google + Microsoft as the base, Meta or TikTok where it genuinely adds something.
Group one signal wrong and you pay buying-stage prices for browsing traffic. The split is boring work — and exactly where the return comes from.
Once the tracking is right and the structure stands, the work shifts to maintenance: weekly search-term review, monthly reporting, seasonal adjustment, periodic competitor analysis. A cheap CPL is often a ceiling, not an achievement — when the numbers say so, we actually raise the bid to scale.
Boring, predictable, attributable. The opposite of a dashboard that tells a new story every month.
How one senior stays sharp on every account.
An agency solves capacity with juniors. We solve it with AI — which does the work juniors used to do, while the judgement stays with the senior. You get senior attention without the agency overhead.
AI does the junior work
Account recon, data checks, first-draft reporting, setup work. The time-consuming, repeatable part — in a fraction of the time, without losing quality.
The senior keeps the judgement
Strategy, bids, what does and doesn’t count as a conversion, when to scale and when to stop. The decisions that take experience stay with someone who has 21 years of it.
You get the attention
No handover to a junior, no account manager passing you along. One senior who runs your account themselves — with the bandwidth to do it well.
“His strategic thinking and attention to detail played a pivotal role in the success of our team.”
The audit begins exactly where the method begins: with your tracking.
30 minutes, a screen-share through your account. No slides, no sales pitch — an honest picture of what works and where budget leaks.
Book the audit →