Refining Google Ads for a Major Online Reseller of Dutch Bike Accessories

Our client, a prominent online reseller of Dutch bike accessories like child seats, sought to optimize their Google Ads campaign. They aimed to lower the cost per conversion from its peak at 9.82 euros to its lowest point of 5.82 euros and increase the Return on Ad Spend (ROAS) from its lowest point of 7.39 to 13.57. As their dedicated digital marketing partner, Great Results Online was ready to drive this transformation.

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The Results






Higher Conversion Rate



Cost per conversion

Bike Accessories Reseller

The Approach

The team at Great Results Online adopted a comprehensive approach to refine the client’s Google Ads campaign. We performed regular optimization, shifting the budget on product and ad groups that generated the most return on ad spend. We also conducted regular small experiments to identify the most effective strategies. This approach allowed us to continuously improve the campaign’s performance and achieve the client’s goals.

The Results

Our efforts yielded significant results over two years. The key achievements include:

  • The cost per conversion was substantially reduced by 41%, from its peak at 9.82 euros to its lowest point of 5.82 euros.
  • A dramatic increase in the ROAS from its lowest point of 7.39 to 13.57 indicates a more efficient use of their advertising budget.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a dramatic increase in ROAS. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.


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We help to achieve goals

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"Was able to work with Feisal for several years in the automotive industry. The goal of our cooperation was to generate as much revenue as possible with online activities for customers in this branch. Feisel has a good outlook and pragmatic approach. He has a good commercial background himself, which makes him a good discussion partner for his customers. In addition, he has a good personality and is always up for a joke."

Shercinio Ware

Productmanager @ LeasingMarkt
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"We hired Feisal for almost two years to manage Google Ads campaigns for our customers. Feisal is a creative mind with lots of ideas."

Wilbert Philippo

Founder Leasevergelijker.nl
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"Strongly Recommend Feisal Hensbergen for his Google Adwords and performance marketing skills. I have had the pleasure of working closely with Feisal Hensbergen over the past 2 years, and I am confident in recommending him as an exceptional professional in the field of Performance Marketing. Feisal's dedication, expertise, and unwavering commitment to excellence make him a standout colleague. Feisal possesses an impressive skill set that extends far beyond the scope of his job description. His ability to project management, problem-solve andtechnical proficiency is truly commendable. I have witnessed firsthand his talent for managing my google adwrods account, where his strategic thinking and attention to detail played a pivotal role in the success of our team."

Wayne Quek

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"I remember the first day Feisal met me in our offices. I was in need of help with Google Ads since we were overpaying and losing money on every click. He fixed my campaign on the spot, so I hired him on the spot. This was back in 2013 and we are still with him now. I recommend Feisal's services warmly"

Asim Mahmood