Overhauling Google Ads for the Largest Official Audi Dealer in The Netherlands

Our client, the largest official Audi dealer in The Netherlands, was experiencing a stable yet unspectacular performance from their Google Ads campaign. With a cost per conversion of around 15 euros and approximately 50 conversions per month in the 3rd quarter of 2020, they sought to improve these metrics significantly. As their dedicated digital marketing partner, Great Results Online was ready to drive this transformation.

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The Results






Lead Increase



Cost per conversion

Largest Audi Dealer Netherlands

The Approach

The team at Great Results Online adopted a comprehensive approach to overhauling the client’s Google Ads campaign. After a year of stable performance, the decision was made to revamp the website. During this period, conversion tracking was not functioning properly, causing a spike in cost per conversion. We implemented proper conversion tracking once the website was launched and devised a strategy tailored to the client’s unique needs and objectives. Regularly managing the Google Ads campaign was a crucial part of our approach, enabling us to monitor performance and make necessary adjustments consistently.

The Results

Our efforts yielded significant results. After the website overhaul, we drastically enhanced the client’s Google Ads campaign performance. The key achievements include:

  • The cost per conversion was substantially reduced by 66%, from 15 euros to around 5 euros.
  • A dramatic increase in leads to almost 4000 per month at the beginning of the 3rd quarter of 2022.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a dramatic increase in the number of leads. These results are a testament to the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.


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We help to achieve goals

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"Was able to work with Feisal for several years in the automotive industry. The goal of our cooperation was to generate as much revenue as possible with online activities for customers in this branch. Feisel has a good outlook and pragmatic approach. He has a good commercial background himself, which makes him a good discussion partner for his customers. In addition, he has a good personality and is always up for a joke."

Shercinio Ware

Productmanager @ LeasingMarkt
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"We hired Feisal for almost two years to manage Google Ads campaigns for our customers. Feisal is a creative mind with lots of ideas."

Wilbert Philippo

Founder Leasevergelijker.nl
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"Strongly Recommend Feisal Hensbergen for his Google Adwords and performance marketing skills. I have had the pleasure of working closely with Feisal Hensbergen over the past 2 years, and I am confident in recommending him as an exceptional professional in the field of Performance Marketing. Feisal's dedication, expertise, and unwavering commitment to excellence make him a standout colleague. Feisal possesses an impressive skill set that extends far beyond the scope of his job description. His ability to project management, problem-solve andtechnical proficiency is truly commendable. I have witnessed firsthand his talent for managing my google adwrods account, where his strategic thinking and attention to detail played a pivotal role in the success of our team."

Wayne Quek

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"I remember the first day Feisal met me in our offices. I was in need of help with Google Ads since we were overpaying and losing money on every click. He fixed my campaign on the spot, so I hired him on the spot. This was back in 2013 and we are still with him now. I recommend Feisal's services warmly"

Asim Mahmood