Transforming Google Ads for a National Distributor of Designer Radiators

Our client, a national distributor of designer radiators for the luxury home segment, was unaware of the potential impact Google Ads could have on their business. They sought to drive awareness and generate leads for local dealers and installers but lacked the necessary tracking to measure the number of leads generated for the local dealers. As their dedicated digital marketing partner, Great Results Online was ready to showcase the transformative power of a well-managed Google Ads campaign.

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The Results



Conversions Rate






Cost per conversion

National Distributor Designer Radiators

The Approach

The team at Great Results Online adopted a comprehensive approach to transforming the client’s Google Ads campaign. We set up the tracking in a way that allowed the distributor to show how many leads they generated for the local dealers. With everything properly set up, we focused on refining the campaigns, improving ad relevance, and reallocating the budget to areas with better returns.

The Results

Our efforts yielded significant results over six months. The key achievements include:

  • The cost per conversion was substantially reduced by 75%, from 1.59 euros down to around 0.40 euros.
  • A dramatic increase in the number of conversions from 0 to nearly 8k.

The Outcome

Our strategic approach to managing the client’s Google Ads campaign resulted in a substantial decrease in cost per conversion and a dramatic increase in the number of conversions. These results met and exceeded the client’s expectations, showcasing the transformative power of a well-managed Google Ads campaign. As we continue our partnership with the client, we are excited about further optimizing their campaigns and contributing to their ongoing success.


Boutique Winning Agency

Max 15 Active Clients

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We help to achieve goals

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"Was able to work with Feisal for several years in the automotive industry. The goal of our cooperation was to generate as much revenue as possible with online activities for customers in this branch. Feisel has a good outlook and pragmatic approach. He has a good commercial background himself, which makes him a good discussion partner for his customers. In addition, he has a good personality and is always up for a joke."

Shercinio Ware

Productmanager @ LeasingMarkt
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"We hired Feisal for almost two years to manage Google Ads campaigns for our customers. Feisal is a creative mind with lots of ideas."

Wilbert Philippo

Founder Leasevergelijker.nl
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"Strongly Recommend Feisal Hensbergen for his Google Adwords and performance marketing skills. I have had the pleasure of working closely with Feisal Hensbergen over the past 2 years, and I am confident in recommending him as an exceptional professional in the field of Performance Marketing. Feisal's dedication, expertise, and unwavering commitment to excellence make him a standout colleague. Feisal possesses an impressive skill set that extends far beyond the scope of his job description. His ability to project management, problem-solve andtechnical proficiency is truly commendable. I have witnessed firsthand his talent for managing my google adwrods account, where his strategic thinking and attention to detail played a pivotal role in the success of our team."

Wayne Quek

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"I remember the first day Feisal met me in our offices. I was in need of help with Google Ads since we were overpaying and losing money on every click. He fixed my campaign on the spot, so I hired him on the spot. This was back in 2013 and we are still with him now. I recommend Feisal's services warmly"

Asim Mahmood