Boosting eCommerce Conversion Ratio by Almost 50%

At Great Results Online, we’re about maintaining the status quo and challenging it. We did that when we collaborated with our client, Obelisk Books, to improve their business metrics, including time spent on the website, bounce rates, average spend per order, and, most importantly, conversion rates.

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The Results



More Revenue



Higher Conversion Rate



Higher AOV

Online Bookstore

Understanding the Audience: A Unique Demographic

Our client’s primary audience consisted of individuals over 45 years old, with the largest group being 55-64 and women being the majority.

The audience we cater to requires a specific level of attention and approach. Instead of overwhelming them with information all at once, we decided to introduce more steps, each with minimal distractions. This thoughtful approach is the reason behind our unique strategy.

A Counterintuitive Approach: Adding Steps to the Checkout Process

We realized that the conventional wisdom of making the checkout process as simple and quick as possible might not apply in this case. Instead, we decided to add steps to the checkout process, a move that might seem counterintuitive.

The Rationale: Catering to Customer Preferences

However, this decision was based on deeply understanding our client’s audience and preferences. We hypothesized that a more detailed checkout process would give customers a sense of security and clarity, leading to increased conversions.

The Results: A Significant Increase in Conversions

The results? A nearly 50% increase in conversions. This case study demonstrates that understanding your audience and being willing to challenge conventional wisdom can significantly improve business performance.

Conclusion: Delivering Great Results through Innovation and Tailored Solutions

At Great Results Online, we’re committed to helping our clients achieve their business goals through innovative and tailored solutions. Whether it’s improving conversion rates or enhancing the overall user experience, we’re here to deliver great results.


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"Was able to work with Feisal for several years in the automotive industry. The goal of our cooperation was to generate as much revenue as possible with online activities for customers in this branch. Feisel has a good outlook and pragmatic approach. He has a good commercial background himself, which makes him a good discussion partner for his customers. In addition, he has a good personality and is always up for a joke."

Shercinio Ware

Productmanager @ LeasingMarkt
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"We hired Feisal for almost two years to manage Google Ads campaigns for our customers. Feisal is a creative mind with lots of ideas."

Wilbert Philippo

Founder Leasevergelijker.nl
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"Strongly Recommend Feisal Hensbergen for his Google Adwords and performance marketing skills. I have had the pleasure of working closely with Feisal Hensbergen over the past 2 years, and I am confident in recommending him as an exceptional professional in the field of Performance Marketing. Feisal's dedication, expertise, and unwavering commitment to excellence make him a standout colleague. Feisal possesses an impressive skill set that extends far beyond the scope of his job description. His ability to project management, problem-solve andtechnical proficiency is truly commendable. I have witnessed firsthand his talent for managing my google adwrods account, where his strategic thinking and attention to detail played a pivotal role in the success of our team."

Wayne Quek

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"I remember the first day Feisal met me in our offices. I was in need of help with Google Ads since we were overpaying and losing money on every click. He fixed my campaign on the spot, so I hired him on the spot. This was back in 2013 and we are still with him now. I recommend Feisal's services warmly"

Asim Mahmood