Revamping Google Ads Campaign for a Leading Mortgage Broker in Singapore

Our client, a leading mortgage broker in Singapore, sought to optimize their Google Ads campaign to drive more conversions and improve their conversion rate. They also wanted to lower their cost per conversion. Great Results Online was tasked with this mission as their trusted digital marketing partner.

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The Results






Conversion Rate



Cost per conversion

Singaporean Mortgage Broker

The Approach

Our team at Great Results Online employed a multi-faceted approach to revamping the client's Google Ads campaign.We implemented several key strategies:
  • Landing Page Creation: We designed and created a new landing page optimized for conversions. This page was designed to attract and engage visitors, leading them toward the desired action.
  • Google Ads Conversion Tracking: We implemented better Google Ads conversion tracking to measure the campaign's success and identify improvement areas accurately.
  • Event Measurements in Google Analytics 4: We implemented event measurements in Google Analytics 4 to gain deeper insights into user behavior and interaction with the website.
  • Custom Script for Pipedrive LeadBooster Chat Conversions: We wrote a custom script to track conversions from the Pipedrive LeadBooster chat, providing valuable insights into this specific conversion path.

The Results

The results of our efforts were impressive. In just the first month, we achieved the following:
  • 207.1% More Conversions: The number of conversions more than doubled, indicating a significant increase in users taking the desired action.
  • 117.4% Better Conversion Rate: The conversion rate, or the percentage of visitors who completed the desired action, more than doubled, indicating a more effective campaign.
  • Lowered Cost per Conversion by 17.6%: We decreased the cost per conversion, indicating a more efficient use of the campaign budget.

The Outcome

Our comprehensive approach to revamping the client’s Google Ads campaign significantly improved conversions, conversion rate, and cost per conversion. These results demonstrate the effectiveness of our strategies and our commitment to helping our clients achieve their business goals. As we continue our partnership with the client, we look forward to further optimizing their campaigns and driving their ongoing success.

Boutique Winning Agency

Max 15 Active Clients

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We help to achieve goals

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"Was able to work with Feisal for several years in the automotive industry. The goal of our cooperation was to generate as much revenue as possible with online activities for customers in this branch. Feisel has a good outlook and pragmatic approach. He has a good commercial background himself, which makes him a good discussion partner for his customers. In addition, he has a good personality and is always up for a joke."

Shercinio Ware

Productmanager @ LeasingMarkt
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"We hired Feisal for almost two years to manage Google Ads campaigns for our customers. Feisal is a creative mind with lots of ideas."

Wilbert Philippo

Founder Leasevergelijker.nl
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"Strongly Recommend Feisal Hensbergen for his Google Adwords and performance marketing skills. I have had the pleasure of working closely with Feisal Hensbergen over the past 2 years, and I am confident in recommending him as an exceptional professional in the field of Performance Marketing. Feisal's dedication, expertise, and unwavering commitment to excellence make him a standout colleague. Feisal possesses an impressive skill set that extends far beyond the scope of his job description. His ability to project management, problem-solve andtechnical proficiency is truly commendable. I have witnessed firsthand his talent for managing my google adwrods account, where his strategic thinking and attention to detail played a pivotal role in the success of our team."

Wayne Quek

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"I remember the first day Feisal met me in our offices. I was in need of help with Google Ads since we were overpaying and losing money on every click. He fixed my campaign on the spot, so I hired him on the spot. This was back in 2013 and we are still with him now. I recommend Feisal's services warmly"

Asim Mahmood